HBCU Founders Accelerator Cohort #3 Spotlight: Meet Brianna Flemings from Jem Social
This Fall, we kicked off the third cohort of the HBCU Founders Accelerator Program, and over the coming weeks, we’ll be highlighting the incredible founders and their inspiring journeys. Next up, meet Brianna Flemings from Jem Social.
Can you tell us a little about your background and what inspired your entrepreneurial journey?
I began my journey with a passion for creative entrepreneurship, having worked as a DJ and podcaster. These experiences allowed me to connect with different parts of the creative world but also exposed me to the challenges many creators face—especially when it comes to securing consistent work and valuable opportunities. It became clear to me that there was a gap in the market for a streamlined platform where creators could find gigs and meaningful collaborations, and brands could easily source quality talent. This challenge sparked my entrepreneurial spirit and inspired the creation of Jem Social, a platform designed to empower creators and connect them with the right opportunities.
My background in software development also played a crucial role in shaping Jem, enabling me to lead the product's technical direction and create a solution that uses data-driven matching to help creators and brands find the right fit.
What problem is your startup solving and what inspired you to tackle this issue?
Jem Social addresses a significant problem in the creator economy: the challenge of finding consistent, quality gig opportunities and reliable professional connections. Creators like photographers, videographers, DJs, and influencers often struggle to find jobs and collaborations that fit their skills and interests. Likewise, brands and individuals face difficulty in sourcing and booking trustworthy, vetted talent quickly and efficiently.
Jem uses technology to streamline these interactions by providing a marketplace where creators can showcase their portfolios, set their rates, and offer services, while brands can directly book talent, review services, and communicate with creators in a seamless environment. By leveraging data and algorithms to match creators with job opportunities, Jem ensures relevant and timely connections, making it easier for creators to find work and for brands to hire the right talent.
What have been some of the biggest challenges you have faced while building your startup, and how did you overcome them?
My biggest challenges were trying to be too broad while bootstrapping. I should have focused on one niche, in one city especially with it being a marketplace. Now, I take that approach when marketing.
How have your background and previous experiences influenced your approach as a founder?
My background as both a DJ and a podcaster helped shape my understanding of the challenges independent creators face, especially in securing valuable connections and consistent gig opportunities. My experiences in these creative roles provided firsthand insight into how difficult it can be to build a sustainable career in the creator economy, which fueled my drive to create Jem Social.
Additionally, my technical knowledge in software development gave me the skills to build a platform that directly addresses these issues by streamlining the process for creators to find opportunities and for brands to hire talent efficiently.
This combination of creative industry experience and technical expertise allows me to approach problems from both a creator and a product-development perspective, ensuring that Jem meets the real needs of its users.
Where do you see your company in 5 years and how do you see it impacting your community?
In 5 years, I see Jem Social being THE premiere platform for creator networking, community and talent sourcing in the U.S. I believe whether you come from a small town or big city, Jem will be the platform for you to step into the world of creative opportunities all from your phone.
What led you to become interested in Nex Cubed? What resources do you believe will be most helpful?
A friend of mine, Antonio was in this program. He told me many good things about Nex Cubed when me and him connected at Art Basel last year. I love what Nex Cubed is doing for HBCU founders and appreciate that they provide the stepping stones for Black founders to scale their startups.
What is the most valuable lesson you have learned as a startup founder so far?
The most valuable lesson I truly learned was what OKRs are and how to focus on reaching them. All the other noise and distractions don't matter if you aren't hitting these goals.
What advice would you give to aspiring entrepreneurs who are looking to make their mark in the industry?
I would say to get real gritty on the problem you are solving and place yourself in spaces where you can connect with future potential customers, build those relationships and see how you can create the best solution for them.
What advice would you give to other HBCU entrepreneurs around fundraising?
I would say to focus on HOW you network. You don't need to be everywhere, you need to be in spaces that will move you forward. Dial in on what you need and be in spaces that serve that purpose.